We at Neuralnet are constantly on the search of making new and exciting sites for everybody, our latest project involves Garage Sales... Yeah, You heard me right... or Read me right in this case.
www.garagewebsales.com is our new re-design and re-programmed website dedicated to post, list and find Garage Sales in your Local Area!!! check it out, www.garagewebsales.com
Saturday, December 11, 2010
Thursday, November 4, 2010
How To Monitor Your SEO Results
SEO is a long term process where every month you have certain elements that compound on top of each other which eventually drive power to a certain destination point which is usually a website. Everyone has different idea of what SEO success means to them or their business. Some understand that it is a long term growing process and others don’t seem to get it at all. The good thing is that your efforts will always stay visible in search results of you continue to push them out the right way. Monitoring the results of your search engine optimization campaign might not be as difficult as you think. Chances are if you have done your search engine optimization correctly it is working and its success depends on how much. Everyone has a different definition of success when it comes to SEO so make sure you are dealing with apples to apples when trying to figure out what works and what doesn’t. Search engine marketing is a slow process that takes time so make sure you understand that results will take time as well.
Analytics: If you don’t have any analytics tracking on your website that should be the very first thing you do. We recommend Google analytics because it is free and very powerful. You can track the progress of your SEO campaign by analyzing new daily traffic numbers directly from your search marketing campaign.
Phone Calls: Has the phone started ringing a bit more at your business? If you see an uptick in phone calls coming into your business chances are your company is starting to receive more traffic which is most likely a direct result of your search engine optimization efforts you might have recently executed.
Leads: Is your website really starting to produce more leads through your lead form? If you have more leads funneling through your corporate site chances are your search engine optimization and marketing efforts are really starting to take shape. If you are looking to start search engine optimization for your website only with anticipation of seeing ROI immediately you won’t. Search engine marketing is a long term investment that takes time to see especially if you are in a slightly competitive market.
Movement: My advice is to not get greedy. If you have a website that has been sitting around far back in the search results for a very long time and you all of a sudden see movement from your search marketing efforts be happy. Every space and niche grows increasingly difficult to obtain rankings in each and every day so if you are starting to see good movement be happy about that. Don’t be angry because you are not on page one yet.
Search Results: Are the search results for your business name starting to fill up nicely? You do realize that many people search online for branded keywords before they decide to make a purchase with someone so it is important to have the search results for your business name filled up at least a few pages out if you can.
Website Activity: Has your analytics information received a jolt of power after starting your search engine marketing and SEO campaign? If your SEO is starting to work you are going to see some activity in your analytics software.
SEO is a long term process where every month you have certain elements that compound on top of each other which eventually drive power to a certain destination point which is usually a website. Everyone has different idea of what SEO success means to them or their business. Some understand that it is a long term growing process and others don’t seem to get it at all. The good thing is that your efforts will always stay visible in search results of you continue to push them out the right way.
Analytics: If you don’t have any analytics tracking on your website that should be the very first thing you do. We recommend Google analytics because it is free and very powerful. You can track the progress of your SEO campaign by analyzing new daily traffic numbers directly from your search marketing campaign.
Phone Calls: Has the phone started ringing a bit more at your business? If you see an uptick in phone calls coming into your business chances are your company is starting to receive more traffic which is most likely a direct result of your search engine optimization efforts you might have recently executed.
Leads: Is your website really starting to produce more leads through your lead form? If you have more leads funneling through your corporate site chances are your search engine optimization and marketing efforts are really starting to take shape. If you are looking to start search engine optimization for your website only with anticipation of seeing ROI immediately you won’t. Search engine marketing is a long term investment that takes time to see especially if you are in a slightly competitive market.
Movement: My advice is to not get greedy. If you have a website that has been sitting around far back in the search results for a very long time and you all of a sudden see movement from your search marketing efforts be happy. Every space and niche grows increasingly difficult to obtain rankings in each and every day so if you are starting to see good movement be happy about that. Don’t be angry because you are not on page one yet.
Search Results: Are the search results for your business name starting to fill up nicely? You do realize that many people search online for branded keywords before they decide to make a purchase with someone so it is important to have the search results for your business name filled up at least a few pages out if you can.
Website Activity: Has your analytics information received a jolt of power after starting your search engine marketing and SEO campaign? If your SEO is starting to work you are going to see some activity in your analytics software.
SEO is a long term process where every month you have certain elements that compound on top of each other which eventually drive power to a certain destination point which is usually a website. Everyone has different idea of what SEO success means to them or their business. Some understand that it is a long term growing process and others don’t seem to get it at all. The good thing is that your efforts will always stay visible in search results of you continue to push them out the right way.
Alex Perez
SEO Specialist
Tuesday, November 2, 2010
Google Instant — Instantly Changing the Way We Search?
Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type.
According to the product page it intends to bring:
- Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
- Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
- Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
We’re just diving into this and looking at all the possible impacts on SEO but some initial thoughts we’ve had include:
- “Sites will see an increase in traffic to the broader keyword terms vs. the long-tail because results begin to appear immediately.” — Nelson James, President
- “Google Instant shouldn’t affect the SERPs at all, what it should do is define how we are determining our keyword research.” — David Malmborg, Sr. SEO Specialist
- “This will make for some interesting searches when searching for things like analysis.” — Christian Greiner, SEO Specialist
- “This will surely bring down the overall number in Search Volume.” — Scott Smoot, SEO Manager
- “Getting primary keywords at the front of page title tags might need to become a bigger priority now.” — Dustin Williams, SEO Manager
- “Search queries with a simple information goal, e.g., word definitions, rank checks, etc. will be resolved without a click-through.” — Scott Cowley, SEO Manager
- “Google Instant may have deeply negative effects on businesses, especially small businesses. Now, more than ever, small businesses are at the mercy of Google suggestions in terms of keywords used.” — David Scoville, Web Developer
- “I think it’ll have more of an impact on marketing your site as a whole, rather than focusing on one or even a set of specific keywords. You’ll now need to make your site relevant to your industry/niche as a whole.” — Vince Blackham, Social Media Manager
- “It will certainly make it even more important to have current information on the site.” — Rick Hardman, Sr. SEO Specialist
It appears that not all accounts have access to Google Instant just yet and that you must be logged into your account for it to work.
What are your thoughts?'
Alex Perez
SEO Specialist.
Friday, May 7, 2010
A discussion on Open Source vs. Closed Source
Much has been written about free software, open source software and commercial software. If however the discussion on as to which is the best option seems to be endless.
However in 2010 with the output. Net 4.0 on March 22 brought back another round to access the code open source vs. closed .
But most of all it is not only the technological aspect, what about the form of marketing? .... The reality is that if you are unable to sell your products, they will not be used by the consumer.
My experience in the United States (country 100% commercial and capitalist) the general consumer is not attracted if the software is open or closed, but the benefits you have and the security or guarantee to be Offer.
Many times when the product is free to play with the double-edged sword commercial means, "If it is free is not worth buying"
On the other hand many industries prefer to buy a product with a warranty of 12 months instead of a free product with no guarantees and support charges and without being able to bring this court for damages.
Free software brings the best yet form and work efficiency, communications and teamwork is equivalent to many professionals on a project, "two heads are better than one"
In my opinion not everything that is accessible to say it is okay!, the software have ability to be easily reproduced does not mean it should be accepted, in a discussion with a colleague explained to me that the software should be free and we use formulas created by others and we will reuse without redesign.
But we are not the only profession that takes existing formulas, this means that chemical engineers, civil engineers, accountants, etc, should give their work for free? since they also use formulas in your area that are already existing??
As the computers and technology continue to race towards the future, it hurts me to hear that other professions do not have this dilemma as we have.
Luis G Perez
Chief Technical Officer
Neuralnet
Steps and Goal of a web designer to make a successful website
GOAL OF A WEB DESIGNER
Alex Perez
Web Design Director
Neuralnet
The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to stay and interact. Creating such a website requires good graphic design, easy and intuitive site navigation and logical site layout. After all, we don’t want our visitors to be lost the first time they come in.
Visitors are impatient and studies show that most people will click away if a web page takes longer than 10 seconds to load. So is always good to optimize your photos and other graphic files to have as small a size as possible without sacrificing picture quality. There are a couple of different files formats that you as a web designer can play with, look for options and play with them.
Background color for your website is extremely important, as we all know, colors are just wavelengths of light. Using a nice and calm color will assure you that your visitors won’t be blinking their eyes and eventually leave your site because of the background color you used. So paying attention to the colors and contrasts you use is something that requires a moment of pause to think.
Site navigation should be simple and intuitive. Studies have shown if a visitor cannot access the information they want within three clicks, they will leave the site. This is called the 3-click rule. Every area of your website should be reachable within three clicks from anywhere else on the site. If you use anything other than simple text links, make sure to test your navigation in all the major browsers.
Screen resolution is a major part in web designing, having so many possible resolutions out there, makes us stop and think for a second how do you want everyone to see your website, will it be stretched against all resolution? or will it be centered? or maybe it will be left aligned?. These are question you need to ask yourself or to your clients, and if it is centered or even left aligned, make sure you use the smallest resolution that people use today, so you don't run into the problem that while it might look amazing in a resolution that you might use (for example 1920 x 1080), it might look horrible and completely wrong in someone else small resolution (for example 1024 x 768).
Another important aspect in designing a good website is the compatibility with all the browsers, Today people have the freedom of choosing one browser that they like to use, Internet Explorer, Mozilla, Safari, Google Chrome, Opera, etc. Having so many different browsers just makes our task as Web Designers more difficult, because we want our website to look identical in all browsers, but we know that's not the case, so a good practice is to preview your website in all of these and study the differences they all have with each other, in order to create a solution for that problem.
In Summary a good Web Design is a combination of common sense and good planning. Your site should be attractive and easy to use but more importantly you should think about who really is going to be using and seeing your website ‘The People’, having them in mind as you make progress will assure you that your website is going to be a success.
Visitors are impatient and studies show that most people will click away if a web page takes longer than 10 seconds to load. So is always good to optimize your photos and other graphic files to have as small a size as possible without sacrificing picture quality. There are a couple of different files formats that you as a web designer can play with, look for options and play with them.
Background color for your website is extremely important, as we all know, colors are just wavelengths of light. Using a nice and calm color will assure you that your visitors won’t be blinking their eyes and eventually leave your site because of the background color you used. So paying attention to the colors and contrasts you use is something that requires a moment of pause to think.
Site navigation should be simple and intuitive. Studies have shown if a visitor cannot access the information they want within three clicks, they will leave the site. This is called the 3-click rule. Every area of your website should be reachable within three clicks from anywhere else on the site. If you use anything other than simple text links, make sure to test your navigation in all the major browsers.
Screen resolution is a major part in web designing, having so many possible resolutions out there, makes us stop and think for a second how do you want everyone to see your website, will it be stretched against all resolution? or will it be centered? or maybe it will be left aligned?. These are question you need to ask yourself or to your clients, and if it is centered or even left aligned, make sure you use the smallest resolution that people use today, so you don't run into the problem that while it might look amazing in a resolution that you might use (for example 1920 x 1080), it might look horrible and completely wrong in someone else small resolution (for example 1024 x 768).
Another important aspect in designing a good website is the compatibility with all the browsers, Today people have the freedom of choosing one browser that they like to use, Internet Explorer, Mozilla, Safari, Google Chrome, Opera, etc. Having so many different browsers just makes our task as Web Designers more difficult, because we want our website to look identical in all browsers, but we know that's not the case, so a good practice is to preview your website in all of these and study the differences they all have with each other, in order to create a solution for that problem.
In Summary a good Web Design is a combination of common sense and good planning. Your site should be attractive and easy to use but more importantly you should think about who really is going to be using and seeing your website ‘The People’, having them in mind as you make progress will assure you that your website is going to be a success.
Alex Perez
Web Design Director
Neuralnet
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