How To Monitor Your SEO Results

 SEO is a long term process where every month you have certain elements that compound on top of each other which eventually drive power to a certain destination point which is usually a website. Everyone has different idea of what SEO success means to them or their business. Some understand that it is a long term growing process and others don’t seem to get it at all. The good thing is that your efforts will always stay visible in search results of you continue to push them out the right way. Monitoring the results of your search engine optimization campaign might not be as difficult as you think. Chances are if you have done your search engine optimization correctly it is working and its success depends on how much. Everyone has a different definition of success when it comes to SEO so make sure you are dealing with apples to apples when trying to figure out what works and what doesn’t. Search engine marketing is a slow process that takes time so make sure you understand that results will take time as well.

Analytics: If you don’t have any analytics tracking on your website that should be the very first thing you do. We recommend Google analytics because it is free and very powerful. You can track the progress of your SEO campaign by analyzing new daily traffic numbers directly from your search marketing campaign.

Phone Calls: Has the phone started ringing a bit more at your business? If you see an uptick in phone calls coming into your business chances are your company is starting to receive more traffic which is most likely a direct result of your search engine optimization efforts you might have recently executed.

Leads: Is your website really starting to produce more leads through your lead form? If you have more leads funneling through your corporate site chances are your search engine optimization and marketing efforts are really starting to take shape. If you are looking to start search engine optimization for your website only with anticipation of seeing ROI immediately you won’t. Search engine marketing is a long term investment that takes time to see especially if you are in a slightly competitive market.

Movement: My advice is to not get greedy. If you have a website that has been sitting around far back in the search results for a very long time and you all of a sudden see movement from your search marketing efforts be happy. Every space and niche grows increasingly difficult to obtain rankings in each and every day so if you are starting to see good movement be happy about that. Don’t be angry because you are not on page one yet.

Search Results: Are the search results for your business name starting to fill up nicely? You do realize that many people search online for branded keywords before they decide to make a purchase with someone so it is important to have the search results for your business name filled up at least a few pages out if you can.

Website Activity: Has your analytics information received a jolt of power after starting your search engine marketing and SEO campaign? If your SEO is starting to work you are going to see some activity in your analytics software.

SEO is a long term process where every month you have certain elements that compound on top of each other which eventually drive power to a certain destination point which is usually a website. Everyone has different idea of what SEO success means to them or their business. Some understand that it is a long term growing process and others don’t seem to get it at all. The good thing is that your efforts will always stay visible in search results of you continue to push them out the right way.

Alex Perez

SEO Specialist 

Neuralnet

Google Instant — Instantly Changing the Way We Search?

Google announced a new feature this morning named Google Instant that focuses on returning search results faster than ever. The already fast search engine just got faster by returning results as you type.

According to the product page it intends to bring:

1. Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
2. Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
3. Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

We’re just diving into this and looking at all the possible impacts on SEO but some initial thoughts we’ve had include:

• “Sites will see an increase in traffic to the broader keyword terms vs. the long-tail because results begin to appear immediately.” — Nelson James, President
• “Google Instant shouldn’t affect the SERPs at all, what it should do is define how we are determining our keyword research.” — David Malmborg, Sr. SEO Specialist
• “This will make for some interesting searches when searching for things like analysis.” — Christian Greiner, SEO Specialist
• “This will surely bring down the overall number in Search Volume.” — Scott Smoot, SEO Manager
• “Getting primary keywords at the front of page title tags might need to become a bigger priority now.” — Dustin Williams, SEO Manager
• “Search queries with a simple information goal, e.g., word definitions, rank checks, etc. will be resolved without a click-through.” — Scott Cowley, SEO Manager
• “Google Instant may have deeply negative effects on businesses, especially small businesses. Now, more than ever, small businesses are at the mercy of Google suggestions in terms of keywords used.” — David Scoville, Web Developer
• “I think it’ll have more of an impact on marketing your site as a whole, rather than focusing on one or even a set of specific keywords. You’ll now need to make your site relevant to your industry/niche as a whole.” — Vince Blackham, Social Media Manager
• “It will certainly make it even more important to have current information on the site.” — Rick Hardman, Sr. SEO Specialist

It appears that not all accounts have access to Google Instant just yet and that you must be logged into your account for it to work.

What are your thoughts?'

Alex Perez

SEO Specialist.